Mary Kay Tops Consumer Loyalty List in New National Survey
Dallas, Oct. 18, 2010 – It seems that women can’t live without makeup, but apparently women can’t live without their Mary Kay® makeup.
Mary Kay ranked number one among all cosmetic brands in consumer loyalty according to the 2010 Brand Keys Customer Loyalty Engagement Index. Additionally, Mary Kay achieved the number 12 position on Brand Keys Top Loyalty Leaders List which ranks consumer loyalty among the 518 brands assessed. That list also includes other well-known brand names like Apple iPhone, Amazon and Google. Mary Kay also ranked number one in consumer loyalty in two categories: cosmetics (mass merchandiser) and moisturizing skincare (mass merchandiser). This is the third year that Mary Kay has ranked on the Brand Keys Top Loyalty Leaders List.
The annual Brand Keys Customer Loyalty Engagement Winners are those brands best able to engage consumers and create loyal customers. Initiated in 1997, the Brand Keys Customer Loyalty Engagement Index is fielded annually in the spring and fall. The current index examines customers’ relationships with 518 brands in 71 categories. For detailed information on this year’s ranking visit, http://www.brandkeys.com/awards/leaders.cfm.
“We are honored to be recognized for brand loyalty, but we are not surprised,” said Yvette Franco, Mary Kay Inc.’s Vice President of U.S. Marketing. “Our brand has loyal consumers because Mary Kay has great products. Whatever a woman wants in her skincare and cosmetics, we have it. From the 20-year-old woman who wants a natural, beautiful look to the 50-something woman who wants to fight the signs of aging; we are focused on addressing the needs of all women. We have what she wants. We believe the personalized service offered by the Mary Kay independent sales force combined with Mary Kay’s high-quality products are the two reasons that consumers are loyal to our brand.”
About Mary Kay
Mary Kay is one of the largest direct sellers of skin care and color cosmetics. In 2009, Mary Kay achieved $2.5 billion in wholesale sales worldwide. Mary Kay® products are sold in more than 35 markets around the world, and the global Mary Kay independent sales force exceeds 2 million. To learn more about Mary Kay, log on to www.marykay.com or call 1-800-MARY KAY (1-800-627-9529).