Q: What is a wrinkle?
A: Wrinkles, creases or expression lines are signs of
aging skin. They are caused by both normal aging and premature damage which
impact and weaken the underlying support structure of the skin, causing
a loss in elasticity or the ability to bounce back.
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Q: What causes wrinkles?
A: Intrinsic aging is the natural process that includes
factors we cannot control. The skin's metabolism slows, causing less collagen
production and weaker elastin. The development of new skin cells slows down
and turns over less frequently. We lose body fat, muscle strength and bones
shrink in the facial region. Hormones also play an important role.
Extrinsic aging is influenced by external factors that we can
control. Sun exposure is the main contributor to premature aging, combined
with other environmental factors such as pollution and smoking. In addition
to the natural gravity, our sleeping positions and repetitive facial movements
may also play a role. In addition to wrinkles, chronic sun exposure can
lead to photoaging.
Click here
to see how you can reduce visible dark spots and reverse skin discoloration.
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Q: How can I target and get rid of lines and wrinkles in
specific areas?
A: Since you can't pick your parents, try TimeWise® Targeted-Action® Line
Reducer to reduce the appearance of lines and wrinkles. There are plenty
of products that promise to "erase" them. Unfortunately, many
of these products offer only temporary benefits that disappear the second
you wash your face. Mary Kay wanted to go beyond temporary benefits
to offer you more, and with TimeWise® Targeted-Action® Line Reducer,
we can.
TimeWise® Targeted-Action® Line Reducer offers more
than quick results.
This highly effective product delivers immediate visible
benefits to the forehead and crow's-feet area, two places that are
especially vulnerable to expression lines and wrinkles and often need extra
help in fighting the signs of aging. But TimeWise® Targeted-Action® Line
Reducer doesn't stop there. With continued use over time, it also delivers
lasting benefits not only to the forehead and eye areas, but also to
the other places on your face where lines and wrinkles have a tendency
to "settle."
Because this is a targeted product, scientists at the Mary Kay
Skin Care Laboratories looked for ingredients that would deliver visible
benefits to very specific areas:
Light-reflecting microspheres act like thousands of tiny mirrors,
deflecting light away from lines and wrinkles so they look softened and
visually less pronounced within minutes of application.
Gliadin, a rich source of amino acids, invisibly "fills
in" lines and wrinkles, firming and tightening skin without inhibiting
facial expression.
Three extremely effective antioxidants – pomegranate
extract and vitamins A and E – are derivatives that deliver benefits
day after day by neutralizing the free radicals that can cause premature
aging of the skin, helping to strengthen skin's natural defenses against
negative environmental effects.
The click pen applicator enables you to deliver a precise amount
of product to specific areas that need it most.
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Q: What results are typically seen with TimeWise®
Targeted-Action® Line Reducer?
A: Just 10 minutes after TimeWise® Targeted-Action® Line
Reducer was applied, a dermatologist saw that lines and wrinkles on the
forehead and around the eyes appeared less noticeable:
See a difference in just 10 minutes.
These before-and-after results were seen by a leading dermatologist
10 minutes after TimeWise® Targeted-Action® Line Reducer was applied.
We also wanted to know what benefits women would see after using
TimeWise® Targeted-Action® Line Reducer. So we conducted an in-depth
consumer study to find out, and here's what they said: Within minutes of
application, 66% said that lines looked smoother and softer, 62% agreed
that their skin felt tighter, 60% said that their skin looked firmer and
61% said that their skin looked relaxed, giving them a more youthful look*.
This group of women also told us that the formula, which is suitable for
all skin types and skin tones, was lightweight, felt silky to the touch
and dried quickly so that they were able to apply their foundation effortlessly.
*Based on a clinical study
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Q: How and where should I apply TimeWise® Targeted-Action® Line
Reducer?
A: The secret is in the application. Twist base
of pen two or three clicks to release the product into the applicator. Apply
formula directly to cleansed and moisturized skin, and then gently pat with
your finger to ensure that product completely fills in each line. Over-patting
or blending can reduce product effectiveness. Applying after moisturizer
ensures the smoothest surface for makeup application. As with all Mary Kay® skin
care products, the TimeWise® Targeted-Action® Line Reducer was specifically
formulated to work beautifully with Mary Kay® concealers and foundations
to create a more flawless, youthful look.
Other application tips and tricks: Before the first use,
the pen must be primed. To do so, twist the base of the pen until a small
amount of product is visible on the pen tip. After the first time you use
this product, you'll become much more proficient at dispensing the exact
amount needed to treat each area. TimeWise® Targeted-Action® Line
Reducer should become invisible within seconds of patting it gently into
place. If the treated areas develop a "powdery" finish, you've
used too much.
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Q: What else can I do to reduce wrinkles and fight the signs
of aging?
A: Since we cannot prevent natural aging, it's important
to focus on the factors where you can make a difference. First, practice
a sun-safe lifestyle by avoiding deliberate tanning (including artificial
booths), wearing protective clothing and using a product with a sunscreen
year-round. Click here to learn more
about sun safety.
In addition, it's important to maintain the health of your skin.
This includes using a scientifically based, age-fighting skin care program,
such as the TimeWise® Miracle Set®, designed to improve the
overall appearance of the skin. The TimeWise® Miracle Set® contains
four products that focus on gentle exfoliation to slough off the outer dead
skin cells, delivery of anti-aging ingredients to help with the body's natural
collagen production, and the use of a powerful moisturizer to hydrate the
skin. Click here to learn how Mary Kay
can help you get the younger-looking skin you want.
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What is the order of application for TimeWise® Targeted-Action® Line
Reducer?
A: Click here
to view the Order of Application chart.
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