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Don’t Look Away campaign

Mary Kay is the lead sponsor of the loveisrespect text for help service – the nation’s first texting program designed to help young people with healthy dating and relationships. If you or someone you know is experiencing abuse and needs help, send the text “loveis” to 22522.
Model texting for help

Alpha Chi Omega

Mary Kay and Alpha Chi Omega are in partnership to provide education and prevention tools to members of the sorority and their campus communities across the United States. Social media and engagement campaigns, palm cards and resources will help even more young people understand the warning signs of an abusive relationship and to pledge with us – to not look away from abuse.
Alpha Chi Omaga Members


Mary Kay’s Commitment

Mary Kay Ash.

The Mary Kay FoundationSM is committed to bringing an end to domestic violence and has donated more than $31 million to education, prevention and services.

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Social responsibility.

Social responsibility is one of Mary Kay’s top priorities.

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Man helping children.

Mary Kay is helping women and children around the world through Beauty That Counts®.

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Anderson Cooper video.

Anderson Cooper Live

Text for Help video.

Demonstration video of text for help service

Lobbying video.

Mary Kay is lobbying for legislation to help domestic violence survivors and victims.

Pink Changing Lives.

Learn more about Mary Kay’s programs – Pink Changing Lives.

Research and Information

Is Your Relationship Healthy – Connect with

  • Chat with a peer advocate on the website
  • Take the Healthy Relationship quiz.
  • Learn about the 10 warning signs of an abusive relationship.
  • Send the text “loveis” to 22522.

Mary Kay proudly supports