1990s
1990
The global expansion of Mary Kay now includes 10 countries.
1991
Consolidated global wholesale sales reach $500 million (USD).
1993
Mary Kay Inc. celebrates its 30th anniversary and opens The Mary Kay Museum at the company’s world headquarters in Dallas, Texas.
Mary Kay Inc. is listed as a Fortune 500 company for 1992.
Mary Kay opens in Russia.
Mary Kay Inc. is again listed in Fortune magazine’s “The 100 Best Companies to Work for in America”.
1995
Fortune magazine lists Mary Kay Inc. among "the Most Admired Corporations in America".
1996
The Mary Kay Ash Charitable Foundation is established. The Foundation, now known as The Mary Kay FoundationSM, is a nonprofit public foundation dedicated to providing funding for research of cancers affecting women and funding for preventing violence against women through awareness programs and grants to women’s shelters across the nation.
Mary Kay Inc. is one of 20 companies featured in the book, Forbes Greatest Business Stories of All Time, and Mary Kay Ash is the only woman profiled in the book.
Consolidated global wholesale sales surpass $1 billion (USD) for the first time in company history.
1998
Mary Kay Inc. is included in “The 100 Best Companies to Work for in America” published by Fortune magazine.
Mary Kay Inc. celebrates its 35th anniversary. The company changes the color on the coveted pink Cadillac to a pearlized pink.
1999
Mary Kay Ash is recognized as a Texas Woman of the Century.