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Man Up

Mary Kay is redefining what it means to “man up” by encouraging men to be positive role models.
Man Up Video

1 in 4

Did you know that 1 in 4 women in the United States will experience abuse in their lifetime? Click here to watch Mary Kay's new video revealing some of the stories behind this startling statistic. If you or someone you know needs help, send the text "loveis" to 22522.
1 in 4 Video 

Abi Ferrin

As a talented, aspiring fashion designer, Abi Ferrin never thought she would be part of a domestic violence statistic. After overcoming years abuse that escalated from financial to emotional to physical, Abi thinks of herself today as a victor.
1 in 4 Video 

2014 Truth About Abuse Survey Results

Silence speaks volumes. Mary Kay surveyed more than 500 young men and women nationwide who anonymously shared their experiences with dating abuse including emotional, sexual, physical and digital abuse. The survey, among other key findings, aimed to understand how long teens and young adults suffering from abuse wait before they reach out for help.
Model texting for help 

Don’t Look Away campaign

Mary Kay is the lead sponsor of the loveisrespect text for help service – the nation’s first texting program designed to help young people with healthy dating and relationships. If you or someone you know is experiencing abuse and needs help, send the text “loveis” to 22522. Standard text messaging rates apply.
Model texting for help

Alpha Chi Omega

Mary Kay and Alpha Chi Omega are in partnership to provide education and prevention tools to members of the sorority and their campus communities across the United States. Social media and engagement campaigns, palm cards and resources will help even more young people understand the warning signs of an abusive relationship and to pledge with us – to not look away from abuse.
Alpha Chi Omaga Members


Mary Kay’s Commitment

Mary Kay Ash.

The Mary Kay FoundationSM is committed to bringing an end to domestic violence and has donated more than $31 million to education, prevention and services.

Learn more

Social responsibility.

Social responsibility is one of Mary Kay’s top priorities.

Learn more

Man helping children.

Mary Kay is helping women and children around the world through Beauty That Counts®.

Learn more


Anderson Cooper video.

Anderson Cooper Live

Text for Help video.

Demonstration video of text for help service

Lobbying video.

Mary Kay is lobbying for legislation to help domestic violence survivors and victims.

Pink Changing Lives.

Learn more about Mary Kay’s programs – Pink Changing Lives.

Research and Information

Is Your Relationship Healthy – Connect with

  • Chat with a peer advocate on the website
  • Take the Healthy Relationship quiz.
  • Learn about the 10 warning signs of an abusive relationship.
  • Send the text “loveis” to 22522.

Mary Kay proudly supports