• Two or more light strokes of mascara are better than a thick, heavy one, especially if you’re going for a more natural look.
• Don’t pump the tube – the only thing that does is to force more air inside, which can end up drying out the formula. Instead, slowly remove the wand from the tube, and if another coat is needed, slowly put it back in and take it out instead of using a vigorous pumping action. All Mary Kay® mascaras have built-in wipers inside the tubes that help remove excess formula before you pull out the wand.
• When applying mascara, gently wiggle the brush back and forth in a zigzag motion as you move it from base to tip. This will help separate lashes.
• When removing mascara, don’t tug or rub at your lashes since that can make them fall out. Lash Love™ Mascara was formulated to remove easily and quickly. Just moisten a cotton pad with Oil-Free Eye Makeup Remover, pat lashes and then gently wipe mascara away.

* Study conducted by an independent research company.

“I love this mascara. It was very easy to apply and covered each lash. I would definitely use it instead of what I use now.”

Sharon K., Lake Placid, Fla.

“I love the brush. It coats every lash with no problems, and the mascara lasts all day.”

Shilo W., Sebring, Fla.

“It covered even the little lashes at the corner of my eyes, and it didn’t come off, even when it got wet. My lashes looked fuller and softer.”

Cindy T., Wayne, N.J.

“My lashes looked fuller and longer. I just loved it!”

Kathleen T., Elmwood Park, N.J.

“It’s perfect. It gives you the right amount of volume and made my lashes thicker and darker. The brush is unique because it bends. I really can see myself using this mascara.”

Ebony R., Aurora, Colo.

“It was easy to put on – I didn’t have to apply numerous times to get the look I wanted. It didn’t smudge in the pool or when I was outside on hot days.”

Lisa P., Oak Lawn, Ill.