• Two or more light strokes of mascara are better than a thick, heavy one, especially if you’re going for a more natural look.
• Don’t pump the tube – the only thing that does is to force more air inside, which can end up drying out the formula. Instead, slowly remove the wand from the tube, and if another coat is needed, slowly put it back in and take it out instead of using a vigorous pumping action. All Mary Kay® mascaras have built-in wipers inside the tubes that help remove excess formula before you pull out the wand.
• When applying mascara, gently wiggle the brush back and forth in a zigzag motion as you move it from base to tip. This will help separate lashes.
• When removing mascara, don’t tug or rub at your lashes since that can make them fall out. Lash Love® Mascara was formulated to remove easily and quickly. Just moisten a cotton pad with Oil-Free Eye Makeup Remover, pat lashes and then gently wipe mascara away.

* Study conducted by an independent research company.

“I felt beautiful wearing it, and I didn't have to reapply it. I wore it to work and went and worked out at the gym and didn't reapply it again.”

Haley F., Wayne, N.J.

“It makes my eye lashes look intense. My lashes look long and separated. I've never had a mascara that actually stays on all day. When I put the mascara on, it separates just with the brush.”

Pam M., Denver, Colo.

“I really loved this product. Especially the fact that it was really waterproof. It is something that I want to use and would love to buy.”

Carolyn C., Denver, Colo.

“I really liked that it was easy to apply. The mascara didn't clump up. I loved that I could work out and sweat, and it wouldn't come off. I would definitely buy this mascara.”

Charlene C., Lake Placid, Fla.

“I think it’s really good mascara; the best I’ve tried. It’s everything you need in one tube.”

Tracy N. Grandview, MO

“I love that this product is truly waterproof.”

Katrina S., Kansas City, MO

“I loved the waterproof formula. It didn't run or smear. It separated my lashes well and made my eyes more noticeable.”

Nicole A., Oxford, MA

“It's easy to apply. The brush is so thin and flexible, it finds lashes I didn't even know I had. Makes applying mascara to my lower lashes easy and quick.”

Theresa B., Hometown, IL