Tara Eustace serves as President of the European Region. As the regional president, Tara oversees the 13 countries that make up the European Region which are Armenia, Czech Republic, Germany, Kazakhstan, Lithuania, Moldova, Poland, Portugal, Russia, Slovakia, Spain, Ukraine and the United Kingdom.
After joining Mary Kay in 1993, Tara was a key member of the start-up team in Mary Kay Russia. Tara was instrumental in the growth of Mary Kay in Russia, and Russia is currently one of Mary Kay’s four largest markets. Tara led the start-up teams for Mary Kay Ukraine, Mary Kay Kazakhstan and Mary Kay Poland, all of which have become successful markets for Mary Kay.
Parallel to developing markets, Tara took on increasing responsibility in country management including in the Czech Republic and Slovakia. In 2002, Tara was promoted to President of the European Region, taking on management of additional countries and subsequently opening new markets. Under Tara’s leadership, the Mary Kay® brand has become a leading cosmetics company and one of the most respected direct sellers in the European Region.
Tara holds a bachelor’s degree in Russian studies and international relations from the University of Virginia.
Favorite Mary Kay quote:
“Mary Kay is a unique way of life that provides the brushes, the oils, the pigments and the canvas on which you can paint your life as you really want it to be. You choose your own colors, your own design and your own pattern. It’s a place where you can reach higher, think bigger, grow greater and live deeper than anyplace else on the face of the earth.”