An Industry Poised for Growth
You may have heard the term “direct selling” before but wondered what it really means. Direct selling is simply a way to sell products or services directly to customers, away from a retail or store location. A direct sales business allows you to connect with your customers one on one, in groups and through online sales, catalog sales or by phone.
Although there are many kinds of direct selling businesses, Mary Kay is an example of a strong, successful and prosperous direct selling company that has received numerous awards from the Direct Selling Association and has been a shining example to other direct sellers for 50 years. Mary Kay is well-known around the world for setting the highest standards, not only for product quality and customer satisfaction but also for truly enriching the lives of the Independent Beauty Consultants.
Plus worldwide, the beauty and personal care direct selling industry is projected to grow 4.4 percent through 2015†. It just goes to show that even in today’s challenging economy, people need to feel good about the way they look. And not every industry will experience such positive growth potential.
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