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Global Privacy Policy   Personal Website Privacy Policy  Independent Beauty Consultant Privacy Policy


This Consumer Privacy Policy describes the information that Mary Kay collects about you. It details how we use that information and the choices you can make about how this information is used. The information covered in this Policy and in the Mary Kay Global Privacy Statement includes information collected about you on Mary Kay websites, and through special programs and services offered by Mary Kay Independent Beauty Consultants or third parties as described herein.

For information about privacy in connection with your visit to the Personal Web Site of a Mary Kay Independent Beauty Consultant, please click here.

For Independent Beauty Consultants who wish to seek further information about privacy as it relates specifically to you, please click here.

Our privacy practices are consistent with:

  • The European Union Data Protection Directive through the U.S. Department of Commerce Safe Harbor Program.
  • Fair information practices established by the Organization for Economic CO-operation and Development (OECD)
  • The Asia Pacific Economic Cooperation forum (APEC) Privacy Framework.
  • Applicable national and state data protection laws.
  • Some country laws require country specific information in a privacy statement. Please click here to read that information for those countries.

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. We cooperate with country data protection authorities if they believe that a privacy problem has occurred.

Contact Us

If you have questions or concerns regarding your privacy, please contact us directly.

Mary Kay Global Privacy Team
16251 Dallas Parkway
Addison, TX 75001 U.S.A.

We participate in the U.S. Council of Better Business Bureau’s (BBB) Accredited Business Program. Further information about this program and its dispute resolution process is available at

Privacy Complaints by European Union Citizens:

Mary Kay has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit In compliance with the Safe Harbor Principles, Mary Kay commits to resolve complaints about your privacy and our collection or use of your personal information. European Union citizens with inquiries or complaints regarding this privacy policy should first contact Mary Kay as listed above.

Mary Kay has further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU Safe Harbor, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Mary Kay, please visit the BBB EU Safe Harbor website at for more information and to file a complaint.

Information We Collect

We may collect information about you from a variety of sources. This includes information we collect from you directly; information provided to us by or on behalf of your Independent Beauty Consultant for purposes of providing a better customer experience for you; information we collect about you when you visit our sites or view Mary Kay® online advertisements; and information we collect about you from other sources (where permitted by law).

Information we collect directly from you:

We collect information directly from you when you choose to participate in our offers and programs or otherwise provide information directly to us. The following are examples of information we may collect directly from you:

  • Name, email address, postal address
  • Username and password
  • Phone number or mobile number
  • Age
  • Date of birth
  • Name of your Independent Beauty Consultant
  • Other information about you and your family such as gender or product use preferences and/or behaviors
  • Demographic information
  • Future communication preferences
  • Contact information for friends you may wish us, or your Independent Beauty Consultant to contact. When you provide us information for these refer a friend messages we use the information only to send the message you request.

Information we collect when you visit our sites, use our services, or view our online advertisements:

We use cookies and other technologies to collect information about you when you visit our sites, use our services, or view online advertisements. The following are examples of information we may collect with these technologies:

  • Your browser type and operating system
  • Web pages you view
  •  Links you click
  • IP address
  • Site you visited before coming to our site
  • Mary Kay emails you open and/or forward
  • Mary Kay offers or links you connect to via emails
  • Information about your visits to the Personal Web Site of your Independent Beauty Consultant
  • Product selections and preferences for ease of use while browsing

How We Use This Information

We use the information we collect to provide offers, products and services. This information helps us connect you with an Independent Beauty Consultant from whom you can purchase products, tell you about the exciting opportunity to become a Mary Kay Independent Beauty Consultant, and to manage our sites and services, including services for the Independent Beauty Consultants.

The following are specific ways we may use the information we collect about you:

  • Send samples, premiums, products and information upon request
  • Develop new and enhanced products and services
  • Enroll you in contests, programs, or offers you request or at the request of your Independent Beauty Consultant
  • In connection with services we offer to your Independent Beauty Consultant
  • Create and manage your account and/or the account of your Independent Beauty Consultant
  • Process payment for purchases or other services for or on behalf of your Independent Beauty Consultant
  • Protect against or identify possible fraudulent transactions
  • Where permitted by law, provide you with customized, unsolicited offers and information about Mary Kay’s products and services through postal mail, including in connection with services provided to your Independent Beauty Consultant
  • Develop and provide advertising tailored to your interests
  • Analyze the use of our products, services, and sites
  • Understand how you arrived at our site and how you use the site so that we can make it better for you
  • Determine the effectiveness of our advertising
  • Enforce our Terms and Conditions and otherwise manage our business

Your Choices & Access to Your Information


We give you choices about how we communicate with you.

Digital and Electronic Communications

We only send you promotional mobile or email messages if you ask to receive these from us or if your Independent Beauty Consultant asks us to send it to you.

You can stop receiving promotional mobile and email messages from Mary Kay at any time. Follow the opt out or unsubscribe instructions provided in any such message you receive from us or click here to find out additional information about how to let us know which materials you no longer wish to receive.

If you provided information to an Independent Beauty Consultant through her Personal Web Site, you can click here for information on how you may submit a request to your Independent Beauty Consultant regarding your preferences to receive or not receive communications from her through her Personal Web Site.

PLEASE NOTE: If you choose to stop receiving promotional messages from us, we will honor your request. However, we will continue to send you service related communications as authorized by law. We may need to keep the information we have collected about you for record keeping, analysis or other reasons, to the extent permitted by law.


We take steps to keep your personal information accurate. You can view, correct or update the personal contact information you provide to Mary Kay. Some Mary Kay programs provide access to view or update personal information online. Check where you registered to learn if you can view or update your information there. If you provided your information to an Independent Beauty Consultant through her Personal Web Site, please contact her directly to update your personal information.

Cookies, Web Beacons and other Technologies

How we use Cookies, Web Beacons and other Technologies

We use these technologies to provide you a richer and more personalized consumer experience. We do not store any of your personal information in cookies, web beacons or other technologies on your computer without your knowledge and consent. See below for more detail.


A cookie is a small file placed on your computer by a website that uses the cookie to store information about your use of the website. We use cookies to monitor how our sites are used and to help personalize your online experience. For example, when you register on our sites, we may store a unique code in a cookie on your computer. The next time you come back to the site from that computer, our servers use the cookie to recognize you. We can then use the information you provided when you registered combined with your activities on our sites to provide you a better website experience.

You can accept or decline cookies. Most browsers automatically accept cookies. To learn more about cookies, including how to refuse cookies on your computer, click these links:

Web Beacons

Web beacons are small bits of code embedded in web pages or in emails. We may use web beacons to deliver or communicate with cookies, to count users who have visited a web page, and to understand usage patterns. We also may include web beacons in e-mails to learn if messages have been opened, acted on, or forwarded.

You can disable the ability of web beacons to capture information in this manner by declining cookies as described above.

Other Technologies

Examples of other technologies we may use to provide better service to you follow:

  • Web Session Variables: Information that is passed from one web URL to another as you browse.
  • Browser plug-ins/add-ons: Additional web components that may need to be installed to enable certain web features on our sites. You have the option not to install these components.

Third-Party Advertising

We may allow third parties, including business partners to display advertising on our sites. Some of these companies may place a cookie on your computer to recognize your computer each time they send you an online advertisement. This enables them to understand where you, or others who are using your computer, saw their advertisement and deliver ads that they believe are of interest to you. We do not control these companies’ use of cookies.

Information Sharing

The success of our business depends on your trust, and we do not sell your personal information to marketers outside of Mary Kay unless we have asked for and obtained your consent. We share your personal information only as described below and within Mary Kay.

Third-party service providers

We rely on third-party service providers to perform a variety of services on our behalf and may need to share your personal information with them. Please note that we provide our service providers with only the personal information they need to perform their services and we require that they protect this information and not use it for any other purpose.

For example, we may rely on a service provider to:

  • Fulfill your product and service requests and answer your questions.
  • Host our sites and deliver our email and mobile messages.
  • Mail product samples, contact contest winners, manage payments or take other actions on our behalf.
  • Analyze data, sometimes combined with other sources, to send more targeted communications to you.
  • Conduct research and analyze data to improve our products, services and sites.

We provide these companies with the personal information they need to provide these services on our behalf. We require these companies to protect this personal information and to not use the information for any other purpose.

Other situations we may disclose your personal information:

  • Where permitted by law, to protect and defend the rights and property of Mary Kay (including enforcing our Terms and Conditions and Agreements).
  • And when required by law, and/or public authorities.

Aggregated and non-personal information

We may share aggregated information that does not identify you for general business analysis. For example, we may disclose the number of visitors to Mary Kay sites or services.

Information Security

We are committed to keeping personal information secure. We have appropriate technical, administrative and physical procedures in place to protect personal information from loss, misuse or alteration.

We limit access to personal information to those who have a business need. We keep personal information only for a reasonably needed amount of time.

When we provide your personal information to our third-party service providers we require those companies to protect the information and to not use the information for any other purpose.

When we collect or transmit sensitive information such as a credit card number, we use industry standard methods to protect that information.

Information Transfer

Your personal information may be transferred to, stored, and processed in a country other than the one in which it was provided. This may include the United States. When we do so, we transfer the information in compliance with applicable data protection laws.

We take steps to protect personal information. Regardless of where this information is stored or transferred, we have the appropriate procedures and controls to help ensure your personal information is protected.

We adhere to country data privacy laws including the EU Data Privacy Directive, as well as the U.S. Department of Commerce Safe Harbor Program.

We may transfer personal information to Mary Kay databases in countries other than where it was provided. Our Global Privacy Program requires the same high level of security and protection of personal information in all geographies with procedures and contracts in place to help ensure this is so. Data may be temporarily transferred to a vendor or business partner to provide services for Mary Kay, such as targeted email communications, mailing information or samples. These vendors and business partners are required to protect and manage the personal information to the same high standards Mary Kay does, and they cannot use the information for purposes other than to provide the services Mary Kay has requested. For additional information regarding data transfers click here for country specific information.

Children's Online Privacy

We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to participate in and monitor their online activity.

We do not intend to collect personal information from children under the age of 14. We ask for a age confirmation in connection with the collection of personal information on our web sites in order to avoid the collection of information from individuals under the age of 14.

Changes to This Privacy Policy

We will post changes to this Privacy Policy and update the effective date when this Policy or the Global Privacy Statement is updated. If we make any material changes we will notify you by sending an e-mail to the e-mail address you most recently provided us or by posting notice of the changes on this site.

Last updated: March 2012

Online Privacy Statement was initiated in 2004

2006 Update

Provided updated information regarding information security and online privacy.

2012 Update

The 2012 updates are designed to connect privacy compliance efforts in all Mary Kay markets around the world, and to provide consumers, Independent Beauty Consultants, employees and others who may visit our websites with a central location from which they can obtain information about our policies and their rights with regard to personal information. These changes are also intended to make the policies more user-friendly and include updates in compliance with changes to laws in many of the countries in which Mary Kay has operations. Specific country related changes for other Mary Kay locations can be found by clicking here.

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