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Lash Love® Lengthening Mascara

.28 oz.


Lash Love® Lengthening Mascara

Long, strong, seriously separated lashes. What’s not to love?

  • Creates bold, instantly intensified length of lashes.
  • Lifts, curls and perfectly separates lashes.
  • Conditions and strengthens lashes.
  • Nonclumping, flake-free formula wears all day for over 10 hours.

NOTE: In electronic media, true colors may vary.
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Lash Love® Lengthening Mascara

Get Expert Application Tips

Use These Makeup Artist Tips for Incredible Results!

  • Two or more light strokes of mascara are better than a thick, heavy one, especially if you’re going for a more natural look.
  • Don’t pump the tube – the only thing that does is to force more air inside, which can dry out the formula. Instead, slowly remove the wand from the tube, and if another coat is needed, slowly put it back in and take it out instead of using a vigorous pumping action. All Mary Kay® mascaras have built-in wipers inside the tubes that help remove excess formula before you pull out the wand.
  • When applying mascara, gently wiggle the brush back and forth in a zigzag motion as you move it from base to tip. This will help separate lashes.
  • When removing mascara, don’t tug or rub at your lashes since that can make them fall out.
  • Lash Love® Lengthening Mascara was formulated to remove easily and quickly. Just moisten a cotton pad with Mary Kay® Oil-Free Eye Makeup Remover, pat lashes and then gently wipe mascara away.

See the Results

Women agree – Lash Love® Lengthening Mascara creates bold length!

That’s what 3 out of 4 women said in an independent consumer study.* And nearly all women agreed it lasted morning till night – more than 10 hours on average! Here’s what they also raved about when we put Lash Love® Lengthening Mascara to the test:

94% said it helps protect lashes, preventing loss and breakage.
88% said lashes look defined, separated and lifted.
86% said it wears all day and doesn’t smudge after sweating or working out.
80% said the brush singled out each and every lash, fanning lashes from corner to corner.
80% said it helps lashes hold their curl.

*Results reported during a one-week independent consumer study

View the Video

Lash Love® Lengthening Mascara

Long … strong … seriously separated lashes. What’s not to love? Lash Love® Lengthening Mascara helps the look of lashes reach their maximum length for an exaggerated, instantly intensified effect while lifting, curling and perfectly separating lashes. This eye-opening mascara also conditions and strengthens lashes in a nonclumping, flake-free formula that wears all day. Lashes feel soft and healthy without that spidery, stiff look.

Application Tips

  • Pull wand straight out of the tube without swirling or pumping.
  • Place brush at base of lashes and sweep up from root to tip.
  • If desired, quickly reapply one or two additional coats.

How It Works

Stretch-Fiber Formula

This special formula features a combination of short and long fibers that hug lashes and gently extend beyond the end of your natural lashes, creating a lengthening effect. It’s formulated to easily glide along each lash from root to tip to provide even coverage and get the most length from the fibers.


The best mascara formula can fall short without the perfect brush to maximize its performance. Mary Kay® Lash Love® Lengthening Mascara features an innovative brush specifically engineered to precisely apply the formula to each and every little lash with clean definition.

Designed with longer “spokes” sandwiched in the middle of shorter outer “spokes,” the brush works to adhere the formula’s fibers to lashes and then gently extend the fibers beyond the ends of lashes. This unique design also ensures even the finest, tiniest lashes get attention with no clumps in sight. And the curved shape of the brush lifts lashes and helps them hold their curl. The result is noticeably longer-, flawless-looking lashes you’ll love.

Key Ingredients

  • Panthenol-Pro™ Complex. This exclusive complex contains Pro Vitamin B5, which is commonly used in shampoos and conditioners to attract moisture from the air and bind it to the hair. These properties make it ideal for use in mascara. With this complex included in the formula, Lash Love® Lengthening Mascara protects, conditions and strengthens lashes while preventing lash loss and breakage.
  • Vitamin E (Tocopheryl Acetate). This is an antioxidant known for its conditioning benefits.