Lash Love® Waterproof Mascara

.28 oz.


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Lash Love® Waterproof Mascara defines, defends and delivers voluminous lashes, strengthening and conditioning them without an overdone look.

  • Unique sculpted brush separates lashes.
  • Suitable for sensitive skin and contact lens wearers.
  • Fragrance-free.
  • Ophthalmologist-tested.
  • Flake-, smudge- and clump-resistant.​
NOTE: In electronic media, true colors may vary.

All prices are suggested retail.

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  • Overview
  • Application Tips
  • Key Ingredients
  • How It Works

Lash Love® Waterproof Mascara

If you like Lash Love® Mascara, then you will positively love the waterproof version! It provides all of the voluminous benefits of our regular Lash Love® Mascara, along with being humidity, pool, saltwater, rain, tear and sweat-proof. Lashes appear fuller, lifted and multiplied, while looking naturally flawless, soft and healthy. The unique, flexible, sculpted brush separates and coats even hard-to-reach lashes, and the Mary Kay® Panthenol-Pro Complex™ and vitamin E help moisturize, strengthen and condition lashes and help defend against breakage.

Application Tips

  • Pull wand straight out of the tube without swirling or pumping.
  • Place brush at base of lashes and sweep up from root to tip.
  • For longer-, fuller-looking lashes, quickly reapply one or two additional coats.

Key Ingredients

  • Mary Kay® Panthenol Pro Complex™ is an exclusive complex that contains provitamin B5 (panthenol) and phytantriol, ingredients commonly used in shampoos and conditioners that together attract moisture from the air and bind it to hair. When used in mascara, this complex adds moisture to eyelashes and helps make the mascara easier to apply.
  • Vitamin E (Tocopheryl Acetate) is an antioxidant known for its moisturizing and conditioning benefits.

How It Works

Flexible, sculpted brush

The brush reaches even tiny, hard-to-reach lashes and wraps them in color. It features a single, sculpted piece with short and long spokes that are perfectly aligned to separate one lash from the next. The short spokes deliver just the right amount of the formula, while the longer spokes comb it through, depositing it evenly on the lashes. Plus, it’s designed to eliminate clumping.

Exclusive complex adds moisture to eyelashes

The exclusive Mary Kay® Panthenol-Pro Complex™ includes two ingredients – pro vitamin B5 and phytantriol – which are often used together in hair care products. The formula is also enriched with vitamin E, widely recognized for its conditioning benefits.

Claims and Benefits

From East Coast to West Coast, North to South, Women Everywhere Love Lash Love® Waterproof Mascara!

We wanted to know if women just like you could find their way to beautiful with Lash Love® Mascara, so we commissioned an independent consumer study* to find out. After wearing the mascara for seven days, women gave Lash Love® Mascara rave reviews! In fact, the majority of women said it lasted for 10 hours or more! And 3 out of 4 women said there were no clumps in sight! Testing also showed that the formula didn’t run when eyes watered or teared up – and it didn’t smudge even after a workout. Here’s what else they said:

90% said it lasted all day without flaking or smearing.
90% said lashes looked defined and felt natural, not heavy.
89% said lashes looked lifted.
85% said lashes were separated and looked multiplied.

In addition, nearly every woman who tried Lash Love® Waterproof Mascara in an independent consumer study* said it held up through:

  • Sweat.
  • Rain.
  • Tears.
  • Humidity.
  • Pool and saltwater.

* Study conducted by an independent research company.