A dream company
When Mary Kay Ash “retired” from a successful career in direct sales in early 1963, she decided to write a book to help women survive in the male-dominated business world. She made two lists. One contained things the companies for which she had worked had done right; the other included the things she felt they could have done better. When she reviewed the lists, Mary Kay realized that she had inadvertently created a marketing plan for a dream company – one which would provide women with open-ended potential to achieve personal and financial success.
With her life savings of $5,000 and the help of her 20-year-old son Richard Rogers, Mary Kay launched her dream company on Friday, Sept. 13, 1963.
Mary Kay adopted the Golden Rule as her guiding philosophy, determining that the best course of action in virtually any situation could be easily discerned by doing unto others as you would have them do unto you. She also steadfastly believed that life’s priorities should be kept in their proper order, which to her meant putting faith first, family second and career third.
She stressed the importance of recognizing the accomplishments of others. And she constantly encouraged both the corporate staff and the independent sales force to act as if each person they met was wearing a sign around his or her neck that read “Make me feel important.”
Today, Mary Kay, Inc. remains true to the principles of Mary Kay Ash.
Mary Kay Ash’s honors
Countless business leaders, authors, politicians and members of academia have recognized the pure brilliance and determination of Mary Kay Ash. She received numerous prestigious awards during her lifetime and many more following her death on Nov. 22, 2001.
Some of her honors include:
Mary Kay Ash built a global independent sales force that today numbers more than 3 million women and is respected by business and academic leaders. How? The secret is in her book, The Mary Kay Way, a Wall Street Journal bestseller.
For forty-eight years, the principles in The Mary Kay Way have helped the Company succeed through changing economic times and explosive global growth. It has been said that no company wholeheartedly embodies the values and reflects the beliefs of its founder more than Mary Kay Inc.
Recognized today as America’s greatest woman entrepreneur, Mary Kay Ash stepped out into a man’s world in 1963 to blaze a new path for women. She grew her business based not on the rules of competition but on The Golden Rule. By “praising people to success” and “sandwiching every bit of criticism between two heavy layers of praise,” this energetic Texan opened new opportunities for women around the world and built a multibillion-dollar corporation. And after nearly fifty years, her timeless people-centered philosophies drive her global Company and continue to touch the lives of people worldwide.
The Mary Kay Way is available everywhere books are sold and online at the following retailers.