Thanks to the heartfelt efforts of Mary Kay Independent Beauty Consultants, fans, customers and employees, the company’s global cause-marketing initiative, Beauty That Counts®, has generated millions of dollars to help improve the lives of women and children in need. Through Beauty That Counts®, a portion of the sale of earmarked Mary Kay® products benefits organizations dedicated to promoting the education, self-reliance, health and well-being of women and their families – because when women thrive, beautiful things happen.
In the United States, Beauty That Counts® supports The Mary Kay FoundationSM and its mission of ending domestic violence and supporting survivors through the Foundation’s shelter grant program, which awards grants to more than 150 domestic violence shelters across the country each year.
Learn more about the 2017 Beauty That Counts® product >
See where Beauty That Counts® is transforming lives throughout the world >