NEW! Limited-Edition†

Limited-Edition† Mary Kay® Heart-Shaped Lipstick

.05 oz.


Courageous Pink (Matte)

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Support women around the world as you swipe on feel-good color! Each purchase of this fun, heart-shaped lipstick benefits Pink Changing Lives® — Mary Kay’s global cause empowerment program that provides valuable assistance to women and their families. Available in Natural Confidence and Courageous Pink, the hydrating formula of this purpose-driven lipstick delivers moisture to your lips while vibrant color in a velvety matte finish beautifully complements your look. With the click of a pen, you can indulge in a playful color experience while making the world a better place.
  • Soft, velvety matte finish.
  • Hydrating formula infused with vitamin E.
  • Undeniably rich color pigment.
  • Paraben-free formula.

†Available while supplies last

All prices are suggested retail.

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  • Overview
  • Application Tips
  • How It Works

Limited-Edition Mary Kay® Heart-Shaped Lipstick

Nothing is as beautiful as a woman realizing her full potential. That’s why for nearly 60 years, Mary Kay has partnered with causes and organizations that benefit women and their families through meaningful donations and progressive action. Your purchase of this fun-to-use, easy-to-apply lipstick is a step forward in empowering women everywhere. The reward for a deed this good is equally beautiful color payoff in two heartfelt shades – Natural Confidence and Courageous Pink – and a lightweight, hydrating formula that’s a delight to wear.

Application Tips

Don’t be afraid to click the pen a few times until the bullet appears. Only click out the amount of lipstick you need. Once it’s out, it’s out!

  • Swipe on straight from the applicator – use the pointy part of the heart to line your lips.
  • For even more control, apply your favorite shade with the Mary Kay® Cream Color Brush.


How It Works

You can join Mary Kay’s global Pink Changing Lives cause empowerment program and help change the lives of women and their families. In the United States, from April 26, 2022 – August 15, 2022, $1 will be donated from each sale of Mary Kay® Heart Shaped Lipstick. Mary Kay is committed to supporting the Mary Kay Ash Foundation’s efforts to invest in breakthrough cancer research for women-related cancers and ending domestic violence and gender-based violence against women and girls in the United States and around the world.