Global Day of Beauty International Spotlight: Mary Kay Czech Republic And Slovakia

06-20-2017

Global Day of Beauty is a worldwide initiative, as Mary Kay around the globe reinforces its commitment to enriching women’s lives and giving back to our communities. Mary Kay Czech Republic was honored to host a Global Day of Beauty in conjunction with Mother’s Day on May 14, 2017.

On Mother’s Day, 24 Independent Beauty Consultants provided beauty classes for survivors at three women’s shelters in Slovakia and five women’s shelters in the Czech Republic. Each woman, including social workers, received a Mary Kay gift package with color and skin care products. We also had the opportunity to give each child a MiKi & KiMi pillow! In total, we gave 170 gifts to women and 184 gifts to children. It was such a pleasure and delight to see the joy on their faces!

To promote Global Day of Beauty in the Czech Republic and Slovakia, the team communicated the event on social media. Additionally, we discussed its significance at a Product Breakfast in April and a Slovak Press Conference in May. We also informed Independent Beauty Consultants of Global Day of Beauty through an article in our Applause Magazine, encouraging all Independent Beauty Consultants to organize beauty classes in their local women’s shelters.

The feedback we received on Global Day of Beauty 2017 was overwhelmingly positive! The shelters were thankful to have our Independent Beauty Consultants join them in celebration of Mother’s Day. One of our core values at Mary Kay is to make each person feel important, and Mother's Day was the perfect opportunity to remind these women just how important and special they truly are.  It was our honor to pamper these women on such a meaningful day!

Jana Bradáčová is the Senior Specialist Marketing Communication in Mary Kay Czech Republic & Slovakia. Jana has worked at Mary Kay for more than 11 years and leads the Advertising/PR/Sponsorship, Print, Digital Marketing and CSR areas for these 2 countries.

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