Be a Beauty Consultant


Girl holding Mary Kay Canvas Tote

Unwrap a New Adventure.

Open new possibilities to connect and share joy.

During November 2026, start a Mary Kay business for $20,* and receive a free† Mary Kay® Canvas Tote. You’ll unwrap a flexible, digital-first way to earn on your terms, plus receive a trendy bag that effortlessly markets your business.


Begin with Mary Kay® Digital Start, and open your personalized online Shop to earn 30% profit†† on retail sales. Unlock a higher profit potential — up to 50% — when you become an active** Independent Beauty Consultant. 


Whether it’s a merry little side gig or something more, you set the pace with support every step of the way.

Getting Started

Step 1

Illustration of person using laptop with heart icon on purple background.

Connect with a Mary Kay Independent Beauty Consultant.

Step 2

Hands holding up an iPad, surrounde dby pink illustrations against light pink background.

Sign and submit an Independent Beauty Consultant Agreement.

Step 3

Beauty products and mirror with person illustration on purple background.

Choose startup options that fit your life.

CUSTOMIZE YOUR MARY KAY BUSINESS.

Build your Mary Kay business your way. Begin with Mary Kay® Digital Start, then add the OPTIONAL startup options that fit your goals and style.

Person carrying a large Mary Kay tote bag and a tablet displaying the Mary Kay website, with promotional graphics highlighting a $20 starter offer. Pink heart doodles and Mary Kay branded materials appear in the background.

Mary Kay® Digital Start

This is the entry level for starting a Mary Kay business. Includes a printed Welcome Brochure in the mail and a My Shop account. For a limited time, start a Mary Kay business for $20,* and receive a free† Mary Kay® Canvas Tote. 

A person reviewing Mary Kay products, samples, and business materials next to an advertisement for a $55 offer.

Mary Kay® Business Boost Pack

The Business Boost Pack includes retail-sized products for your customers to sample, along with supplies, business resources and more.

Mary Kay skincare product sets, shown side by side alongside graphics for $40 and $25 offers.

Mary Kay® Regimens

These Mary Kay® regimens are offered at special prices for new Independent Beauty Consultants, once only. Up to two regimens per person.

Choice of One or Two:

  • Ultimate TimeWise® Miracle Set®
  • Mary Kay® Skin Care

Beauty Is More Beautiful Shared™ in action:

It’s more than products and beauty tips. It’s shared progress over solo perfection. Guiding instead of gatekeeping. The meaningful and the messy. It’s creating space for women to be exactly where they are — learning, trying, failing and becoming.

This isn’t about having it all figured out. It’s about sharing the journey while you get there. Wherever "there" is for you.

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Curious About Mary Kay?

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SHARE WHAT YOU LOVE.

LIKE TRUSTED BEAUTY PRODUCTS THAT ARE …

  • Backed by more than 500,000 product tests annually for quality and safety.
  • Developed at Mary Kay’s global manufacturing and R&D facility, powered entirely by 100% renewable energy.
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EARN ON YOUR TERMS.

MAKE EXTRA INCOME ANYTIME, ANYWHERE BY...

  • Launching your personalized online Shop (My Shop) to sell 24/7.
  • Earning 30% profit* from the start, with the ability to unlock up to 50% profit.
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BE EMPOWERED. FEEL SEEN.

JOIN A BRAND THAT’S BEEN CHAMPIONING WOMEN SINCE 1963, WHERE YOU CAN …

  • Be part of a supportive, uplifting community that’s cheering you on.
  • Grow at your own pace while helping others do the same.
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FIND BEAUTY IN PURPOSE.

BECOME PART OF SOMETHING BIGGER BY JOINING ...

  • A Company that helps women build confidence and create opportunities for themselves and others.
  • A Company that has donated more than $100 million through the Mary Kay Ash Foundation® to invest in innovative research for cancers affecting women and ending domestic violence against women.

FAQs

My Mary Kay Business

The Mary Kay opportunity is a direct sales opportunity where a Mary Kay Independent Beauty Consultant sells Mary Kay® products directly to her customers. The foundation of a strong Mary Kay business is and always will be the sale of amazing Mary Kay® products to customers! Independent Beauty Consultants can start earning 30% profit right away or earn up to 50% profit** on products sold at suggested retail regardless of their career path status with a personal retail sale of $450.

Mary Kay does not pay for or require Beauty Consultants to recruit team members. And an active† Beauty Consultant can earn 50% profit** on products sold at the suggested retail price without developing a team. Commissions are paid for promoting the retail sale of Mary Kay® products.

 **An Independent Beauty Consultant is considered active with personal retail sales of $450 in one month and she will remain active for two months following any month with a qualifying active order(s).


The earning opportunity associated with a Mary Kay business is individual and unique, so it is impossible to guarantee that a particular amount of income can be earned. How much money you make as a Mary Kay Independent Beauty Consultant will depend on many factors, such as your personal business goals, time invested and business expenses. You can start earning 30% profit right away or earn up to 50% profit** on everything you sell at the suggested retail price with a personal retail sales of $450, and you can feel confident that you are selling products you can believe in. This flexible opportunity lets you choose how much or how little to work your Mary Kay business as you strive to meet your goals! 

**An Independent Beauty Consultant is considered active with personal retail sales of $450 in one month and she will remain active for two months following any month with a qualifying active order(s). 

With a Mary Kay business, you are in business for yourself, but never by yourself! Mary Kay continually develops resources to help you along the way, including product education, marketing materials, promotions, team-building fliers, and tips. All are available through Mary Kay InTouch®, a website exclusively for Mary Kay independent sales force members. 

To help put you at ease as you navigate your first skin care, color and/or pampering parties, Mary Kay offers access to online education and resources. There is even an innovative online shopping experience that brings Mary Kay to life called My Shop. Mary Kay® apps are designed to help you manage your business and reach customers where they are. No matter your comfort level with technology, you’ll find all of these apps easy to use.


If you’ve just started your Mary Kay business, it is important to know that purchasing inventory is an individual decision. It’s certainly not a requirement for you to begin your Mary Kay business. We always recommend that you determine what activity level you intend to pursue in your Mary Kay business and then, if appropriate for your personal circumstances, invest in the amount of inventory that supports that activity.

You can always rest assured that there will be Company-published materials, resources and programs available to you that contain excellent sales tips to help you successfully sell Mary Kay® products. You also have the opportunity to ask other successful independent sales force members, such as your Independent Sales Director, for tips and advice on selling your products. 

Finally, if you decide that a Mary Kay business is not for you, you can take comfort in knowing that the Company will repurchase, at 90 percent of your original net cost, original and unused Section 1 products, provided such items were purchased by you from the Company within one year prior to return.

Submitting an Independent Beauty Consultant Agreement

Yes. You must have an Independent Beauty Consultant to submit an Agreement. However, if you do not have one, we can help you connect with one by going to “Find a Beauty Consultant”. 

There will be an email notification sent 24 hours after you started the Independent Beauty Consultant Agreement with a reminder to complete it. Click on the link in the email to continue, and use the password created to continue the saved agreement. The Independent Beauty Consultant Agreement will be saved for 14 days and then will be deleted if it has not been completed. 

If you are a former Beauty Consultant, you can submit an Independent Beauty Consultant Agreement again using the same process. In order to complete your Agreement, you will need to provide your former Consultant number. If you do not remember your former Consultant number, you can contact Mary Kay at 1-800-627-9529 Monday–Friday, 9 a.m. – 5 p.m. Central time. 

Yes. How you start your Mary Kay business is flexible! First, you start with Mary Kay® Digital Start.* Next, build on and customize your Mary Kay business startup experience by adding the Mary Kay® Canvas Tote*, Business Boost Pack* and up to 2 Mary Kay Regimens* at a special price! Review the startup options above to see how to best customize your startup experience.

Does Mary Kay offer a Career Car Program?

Yes! The top 1% of Mary Kay independent sales force members can earn the use of a Mary Kay Career Car or the Cash compensation option through their Mary Kay businesses.  

In 1969, Mary Kay Ash awarded the first pink Cadillacs to the Company’s top five independent sales force members. Since then, through hard work and dedication, the best of the best of the independent sales force can earn the use of a Mary Kay Career Car or Cash compensation at a Grand Achiever, Premier Club or Pink Cadillac Award level.  

About Mary Kay® Products


As you consider starting a Mary Kay business, we know that you will want to sell products that you can believe in. You want products that deliver real results and are right for you and for your customers. 

Product safety is the highest priority for Mary Kay Inc. As a matter of principle, Mary Kay Inc. regularly goes beyond what is required by law when it comes to product safety. In a typical year, Mary Kay Inc. spends millions of dollars and conducts more than 500,000 tests to ensure that every Mary Kay® product meets the highest standards of safety, quality and performance. Because Mary Kay Inc. performs or supervises every step of the product cycle from inspiration to formulation to distribution, each new product must pass through a series of stringent research and consumer testing procedures.

About the Direct Selling Industry

Direct selling is a way to sell products or services person-to-person, away from a fixed retail location. A direct sales business allows you to connect with customers in many ways: one-on-one, at in-person, virtual or hybrid parties, through online resources, such as interactive catalogs and social media, or by phone. 

Mary Kay has been in business for over 60 years, and we are proud of the entrepreneurial opportunity we offer and the incredible products we make. Mary Kay remains among the best beauty brands globally, and our unique business model has stood the test of time in nearly 40 countries around the world. The Mary Kay business model is simple: Active† Independent Beauty Consultants can earn up to 50% profit** on Mary Kay® products they sell to their customers at suggested retail.

With a Mary Kay business, there is no requirement that an Independent Beauty Consultant recruit to earn a profit on product sales. Every Independent Beauty Consultant signs an Agreement directly with the Company, and whether she recruits or not, she is offered the same wholesale discount as every other active† Beauty Consultant. 

Purchasing inventory is never required to start or maintain a Mary Kay business. There are many fabulous reasons an Independent Beauty Consultant might want to have inventory on hand – but it is not a requirement.

A direct-selling opportunity is a flexible option for adults of all ages, genders and income levels. It is an especially good opportunity for those who want more flexibility and for those who want an opportunity that fits their lives. If you have an entrepreneurial spirit and enjoy working with people, this opportunity could be right for you.