Lash Love® Lengthening Mascara

.28 oz.


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Long, strong, seriously separated lashes. What’s not to love?

  • Creates bold, instantly intensified length of lashes.
  • Lifts, curls and perfectly separates lashes.
  • Conditions and strengthens lashes.
  • Nonclumping, flake-free formula wears all day for over 10 hours.

NOTE: In electronic media, true colors may vary.

All prices are suggested retail.

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  • Overview
  • Application Tips
  • Key Ingredients
  • How It Works
  • Claims and Benefits

Lash Love® Lengthening Mascara

Long … strong … seriously separated lashes. What’s not to love? Lash Love® Lengthening Mascara helps the look of lashes reach their maximum length for an exaggerated, instantly intensified effect while lifting, curling and perfectly separating lashes. This eye-opening mascara also conditions and strengthens lashes in a nonclumping, flake-free formula that wears all day. Lashes feel soft and healthy without that spidery, stiff look.

Application Tips

  • Pull wand straight out of the tube without swirling or pumping.
  • Place brush at base of lashes and sweep up from root to tip.
  • If desired, quickly reapply one or two additional coats.

Key Ingredients

  • Mary Kay Panthenol-Pro Complex®. This exclusive complex contains Pro Vitamin B5, which is commonly used in shampoos and conditioners to attract moisture from the air and bind it to the hair. These properties make it ideal for use in mascara. With this complex included in the formula, Lash Love® Lengthening Mascara protects, conditions and strengthens lashes while preventing lash loss and breakage.
  • Vitamin E (Tocopheryl Acetate). This is an antioxidant known for its conditioning benefits.

How It Works

Stretch-Fiber Formula

This special formula features a combination of short and long fibers that hug lashes and gently extend beyond the end of your natural lashes, creating a lengthening effect. It’s formulated to easily glide along each lash from root to tip to provide even coverage and get the most length from the fibers.


The best mascara formula can fall short without the perfect brush to maximize its performance. Lash Love® Lengthening Mascara features an innovative brush specifically engineered to precisely apply the formula to each and every little lash with clean definition.

Designed with longer “spokes” sandwiched in the middle of shorter outer “spokes,” the brush works to adhere the formula’s fibers to lashes and then gently extend the fibers beyond the ends of lashes. This unique design also ensures even the finest, tiniest lashes get attention with no clumps in sight. And the curved shape of the brush lifts lashes and helps them hold their curl. The result is noticeably longer-, flawless-looking lashes you’ll love.

Claims and Benefits

Women agree – Lash Love® Lengthening Mascara creates bold length!

That’s what 3 out of 4 women said in an independent consumer study.* And nearly all women agreed it lasted morning till night – more than 10 hours on average! Here’s what they also raved about when we put Lash Love® Lengthening Mascara to the test:

94% said it helps protect lashes, preventing loss and breakage.
88% said lashes look defined, separated and lifted.
86% said it wears all day and doesn’t smudge after sweating or working out.
80% said the brush singled out each and every lash, fanning lashes from corner to corner.
80% said it helps lashes hold their curl.

*Results reported during a one-week independent consumer study