Mary Kay made it clear that she did not like pushy salespeople. While tenacity and perseverance are certainly important qualities for success in any sales-oriented business, we have found that the most successful Mary Kay Independent Beauty Consultants approach sales and team-building by consistently applying the Golden Rule, using their own good judgment along with a loving and caring spirit. As a result, when making decisions about your sales and team-building activities, we always recommend that you put yourself in the other person’s shoes, remembering to treat them only as you would want to be treated. As Mary Kay often said, “You have a wealth of influence, and everyone you meet forms an impression of you by your words and actions. So make the Golden Rule your way of life.”
When Independent Sales Directors and Independent National Sales Directors talk about living their dreams, you question just what it takes to get there. You may have heard them talk about the flexibility of a Mary Kay business and how it has enabled them to spend quality time with their families.
Make no mistake: These women have worked very hard to get where they are today. When people hear Mary Kay Ash’s philosophy of “God first, family second, career third,” they may misinterpret what she meant. Keeping one’s priorities in balance doesn’t mean you don’t have to work hard or make sacrifices to be successful.
Mary Kay Ash was known for being one of the hardest-working people you’d ever meet. As the founder of what she called the “Five O’Clock Club,” her day began no later than 5 a.m. She chose to sacrifice an hour or two of sleep to achieve a jump start on her day. Many Independent Beauty Consultants choose to join the Five O’Clock Club, but maybe sleep is too precious to you; and you’d rather focus the bulk of your efforts during the second half of the day while your children are in school or on the weekends. The choices are limitless!
As a Mary Kay Independent Beauty Consultant, you are your own boss, so you get to decide what time you begin and end your work each day. You determine your own schedule and the rate at which you want to climb the ladder of success.
The point is that you’re free to choose your destiny. You determine the balance of faith, family and career that’s right for you.
If you’ve just purchased your Starter Kit, you’re now wondering how much inventory you should order to get your business started. The first thing to remember is that purchasing inventory is an individual decision – and it’s certainly not a requirement for you to begin your Mary Kay business. We always recommend that you determine what activity level you intend to pursue in your Mary Kay business and then, if appropriate for your personal circumstances, invest in a level of inventory that supports that activity.
As you contemplate your decision, you may want to consider why Mary Kay Ash believed maintaining an appropriate amount of inventory was beneficial. Among other things, Mary Kay always enjoyed the instant gratification and excellent customer service she could provide a customer who wanted her skin care or color cosmetics products on the spot. She knew that doing so could help build a strong customer base and create loyal customers for life.
If you choose to purchase inventory, you can always rest assured that there will be a multitude of Company-published materials available to you that contain excellent sales tips aimed at helping you successfully sell your products. You also have the opportunity to ask other successful independent sales force members, such as your Independent Sales Director, for tips and advice on selling Mary Kay® products. Sometimes all it takes is a fresh viewpoint to help you generate effective strategies for growing your business.
Finally, if you decide that a Mary Kay business is not for you, you can take comfort in knowing that the Company will repurchase, at 90 percent of your original net cost, original and unused Section 1 products, provided such items were purchased by you from the Company within one year prior to return.
As long as you’ve completed the first step, you will receive an email with a link that enables you to complete the sign-up process. If you did not complete the first step, you can start over.
Mary Kay Inc. is always looking at new products in order to keep up with current trends and be competitive in the marketplace. In a marketplace driven by innovation, it is critical to stay competitive by introducing new products. Targeted products that treat special concerns and work along with our core skin care line are introduced to the product lineup to meet needs that are expressed by consumers. Limited-edition color items are introduced periodically to reflect the trends of the season. Our core product lines are updated once every 3 to 5 years to take advantage of the latest innovations in skin care. And although we don’t do it often, we occasionally update our packaging to ensure that we continue to stay on-trend and keep our presentation current and fresh. Remember that we’re in the fast-changing cosmetics business. Much like the automobile, fashion and consumer electronics industries, in the cosmetics industry, newness is what attracts customers to the brand.
With respect to inventory, our goal is to communicate to the independent sales force any changes to regular-line products at least three to six months in advance. This allows for adjustment of their inventory levels and helps them make informed decisions in the meantime in regard to their product orders and needs. In addition, whenever significant changes are made, we share tips to help them manage their inventory in the months leading up to the changes.
It is a way to sell products or services person-to-person, away from a fixed retail location. A direct sales business allows you to connect with customers one-on-one, in groups at parties or through online tools, catalogs or by phone.