Privacy Policies
Consumer Privacy Policy
Effective Date: November, 2025
Scope
This Consumer Privacy Policy describes the information that Mary Kay Inc. (“Mary Kay”) receives and/or processes (which may include collecting, organizing, structuring, storing, using, or disclosing) when you use or interact with Mary Kay websites, Mary Kay Independent Beauty Consultants or third parties as described herein.
For information about privacy in connection with your visit to a Mary Kay Independent Beauty Consultant’s My Shop, please see the Online IBC Shop Privacy Policy tab on this page.
For Independent Beauty Consultants who wish to seek further information about privacy as it relates specifically to you, please see the Independent Beauty Consultant Privacy Policy tab on this page.
Some country laws require country specific information in a privacy statement. Please click here to read that information for those countries.
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. We cooperate with country data protection authorities if they believe that a privacy problem has occurred.
Information We Collect
We may collect information about you from a variety of sources. This includes information we collect from you directly; information provided to us by or on behalf of your Independent Beauty Consultant for purposes of providing a better customer experience for you; information we collect about you when you visit our sites or view Mary Kay® online advertisements; and information we collect about you from other sources (where permitted by law).
Information we collect directly from you: We collect information directly from you when you choose to participate in our offers and programs or otherwise provide information directly to us. The following are examples of information we may collect directly from you:
- Name, email address, postal address
- Username and password
- Phone number or mobile number
- Age
- Date of birth
- Name of your Independent Beauty Consultant
- Other information about you and your family such as gender or product use preferences and/or behaviors
- Demographic information
- Future communication preferences
- Contact information for friends you may wish us, or your Independent Beauty Consultant to contact. When you provide us information for these refer-a-friend messages we use the information only to send the message you request.
Information we collect when you visit our sites, use our services, or view our online advertisements: We use cookies and other technologies to collect information about you when you visit our sites, use our services, or view online advertisements. The following are examples of information we may collect with these technologies:
- Your browser type and operating system
- Web pages you view
- Links you click
- IP address
- Site you visited before coming to our site
- Mary Kay emails you open and/or forward
- Mary Kay offers or links you connect to via emails
- Information about your visits to your Independent Beauty Consultant’s online IBC Shop
- Your product selections and preferences
How We Use This Information
We use the information we collect to provide offers, products and services. This information helps us connect you with an Independent Beauty Consultant from whom you can purchase products, tell you about the exciting opportunity to become a Mary Kay Independent Beauty Consultant, and to manage our sites and services, including services for the Independent Beauty Consultants.
The following are specific ways we may use the information we collect about you:
- Send samples, products and information upon request
- Develop new and enhanced products and services
- Enroll you in contests, programs, or offers you request or at the request of your Independent Beauty Consultant
- In connection with services we offer to your Independent Beauty Consultant
- Create and manage your account and/or the account of your Independent Beauty Consultant
- Process payment for purchases or other services for or on behalf of your Independent Beauty Consultant
- Protect against or identify possible fraudulent transactions
- Where permitted by law, provide you with customized, unsolicited offers and information about Mary Kay’s products and services through postal mail, including in connection with services provided to your Independent Beauty Consultant
- Develop and provide advertising tailored to your interests
- Analyze the use of our products, services, and sites
- Understand how you arrived at our site and how you use the site so that we can make it better
- Determine the effectiveness of our advertising
- Enforce our Terms and Conditions and otherwise manage our business
Data Retention
Your personal information will be retained by Mary Kay only for as long as necessary to fulfill the purposes for which it was collected. This includes, without limitation, satisfying any legal, accounting, and reporting requirements. The appropriate retention period will depend on applicable legal requirements, the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process it, and whether those purposes can be achieved through other means. In some cases, you may be able to request that your Independent Beauty Consultant and/or Mary Kay delete your data; see the "Data Subject Rights" section below for more information.
Your Choices & Access to Your Information
We will provide an individual opt-out choice before we share your personal data with third parties other than our agents performing tasks on behalf of and under the instructions of Mary Kay pursuant to a contract, or before we use it for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by the individuals.
We will obtain an individual’s affirmative, express consent (opt-in) before disclosing sensitive information to a third party or using such information for a purpose other than those for which it was originally collected or subsequently authorized by the individuals through the exercise of opt-in choice. In addition, we will treat as sensitive any personal information received from a third party where the third party identifies and treats it as sensitive.
Digital and Electronic Communications: We only send you promotional mobile or email messages if you ask to receive these from us or if your Independent Beauty Consultant asks us to send them to you.
You can stop receiving promotional mobile and email messages from Mary Kay at any time by following the opt out or unsubscribe instructions provided in any such message you receive from us, logging into your account and changing your communication preferences in the account settings, or contacting Mary Kay.
If you provided information to an Independent Beauty Consultant through her Shop site and would like to stop receiving promotional mobile and/or email messages, you can follow the opt out or unsubscribe instructions provided in any messages you receive or log into your account and update your communication preferences in the account settings. You will need to contact your Independent Beauty Consultant directly in order to request that your Independent Beauty Consultant not forward or otherwise send information to you that is not sent directly by Mary Kay through the IBC Shop program.
PLEASE NOTE: If you choose to stop receiving promotional messages from us, we will honor your request. However, we will continue to send you service related communications as authorized by law. We may need to keep the information we have collected about you for record keeping, analysis or other reasons, to the extent permitted by law.
Access: We acknowledge the right of individuals to access their personal information. We take steps to keep your personal information accurate. You can view, correct or update the personal contact information you provide to Mary Kay. Some Mary Kay programs provide access to view or update personal information online. Check where you registered to learn if you can view or update your information there. If you provided your information to an Independent Beauty Consultant through her IBC Shop site, please contact her directly to update your personal information.
Cookies and Tracking Technologies
How we use Cookies, Pixels and Other Technologies: We use cookies, pixels and various technologies to provide you a richer and more personalized consumer experience. These technologies collect and store personal data about you and your online behavior.
Opt-Out: Our use of online tracking technologies may be considered a “sale” or “sharing” under applicable law. Visitors to marykay.com can opt out of being tracked by these third parties and manage their preferences by clicking “Do Not Sell or Share My Personal Information” link at the bottom of our website.
Cookies: A cookie is a small file placed on your device by a website that uses the cookie to store information about your use of the website. Cookies help us to operate our sites, monitor how our sites are used, improve your browsing experience, personalize your online experience and deliver targeted advertisements by remembering you and your preferences. For example, when you register for an account on our sites, we may store a unique code in a cookie on your computer. The next time you come back to the site from that computer, our servers use the cookie to recognize you. We can then use the information you provided when you registered combined with your activities on our sites to provide you a better website experience.
Pixels/Web Beacons: Pixels, also known as web beacons, are small bits of code embedded on websites, advertisements, and in emails. We may use web beacons to deliver or communicate with cookies, to count users who have visited a web page, and to understand usage patterns. We also may include web beacons in emails to learn if messages have been opened, acted on, or forwarded. We use the data collected from web beacons to track user behavior and gather data on how users interact with our sites, advertisements, and emails for analytics and marketing purposes.
Third Party Cookies and Pixels: We may use third party cookies and pixels from partners to enhance your browsing experience, provide personalized content, provide us with analytics about our ads and sites, and to manage and display advertisements. These third parties may collect data about your online activities over time and across different websites. Use of this information by third parties is subject to their respective privacy policies.
Other Technologies: Examples of other technologies we may use to provide better service to you are as follows:
- Web Session Variables: Information that is passed from one web URL to another as you browse.
- Browser plug-ins/add-ons: Additional web components that may need to be installed to enable certain web features on our sites. You have the option not to install these components.
Third-Party Advertising: We may allow third parties, including business partners to display advertising on our sites. Some of these companies may place a cookie on your computer to recognize your device each time they send you an online advertisement. This enables them to understand where you, or others who are using your device, saw their advertisement and deliver ads that they believe are of interest to you. We do not control these companies’ use of cookies.
Most browsers automatically accept cookies, but you can adjust your browser to accept or decline cookies. However, please note that disabling cookies may affect the functionality of our sites.
Information Sharing
The success of our business depends on your trust, and we do not sell your personal information to marketers outside of Mary Kay unless we have asked for and obtained your consent. We share your personal information only as described below and within Mary Kay.
Third-party service providers: We rely on third-party service providers to perform a variety of services on our behalf and may need to share your personal information with them. Please note that we provide our service providers with only the personal information they need to perform their services and we require that they protect this information and not use it for any other purpose.
For example, we may rely on a service provider to:
- Fulfill your product and service requests and answer your questions.
- Host our sites and deliver our email and mobile messages.
- Mail product samples, contact contest winners, manage payments or take other actions on our behalf.
- Analyze data, sometimes combined with other sources, to send more targeted communications to you.
- Conduct research and analyze data to improve our products, services and sites.
Other situations we may disclose your personal information:
- Where permitted by law, to protect and defend the rights and property of Mary Kay (including enforcing our Terms and Conditions and Agreements).
- And when required by law, and/or public authorities.
Aggregated and non-personal information: We may share aggregated information that does not identify you for general business analysis. For example, we may disclose the number of visitors to Mary Kay sites or services.
Pursuant to the DPF Accountability for Onward Transfer Principle, Mary Kay remains liable for the transfer of personal data to third parties acting as our agents if such third parties processes such personal data in a manner inconsistent with the DPF Principles unless we can prove we were not responsible for the event giving rise to the damage.
Information Security
We are committed to keeping personal information secure. We have appropriate technical, administrative and physical procedures in place to protect personal information from loss, misuse or alteration.
We limit access to personal information to those who have a business need. We keep personal information only for a reasonably needed amount of time.
When we provide your personal information to our third-party service providers we require those companies to protect the information and to not use the information for any other purpose.
When we collect or transmit sensitive information such as a credit card number, we use industry standard methods to protect that information.
Please note that we may be required to release an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
Information Transfer
Your personal information may be transferred to, stored, and processed in a country other than the one in which it was provided. This may include the United States. When we do so, we transfer the information in compliance with applicable data protection laws.
We take steps to protect personal information. Regardless of where this information is stored or transferred, we have the appropriate procedures and controls to help ensure your personal information is protected.
We may transfer personal information to Mary Kay databases in countries other than where it was provided. Our Global Privacy Program requires the same high level of security and protection of personal information in all geographies with procedures and contracts in place to help ensure this is so. Data may be transferred to a vendor or business partner to provide services for Mary Kay, such as targeted email communications, mailing information or samples. These vendors and business partners are required to protect and manage the personal information to the same high standards Mary Kay does, and they cannot use the information for purposes other than to provide the services Mary Kay has requested. For additional information regarding data click here for country specific information.
Data Subject Rights
You may have certain legal rights, known as “data subject rights,” which may be exercised subject to certain limitations and/or restrictions. These rights include: (i) the right to access or correct your personal information, (ii) request rectification of any incomplete or inaccurate personal information, (iii) request deletion of your personal data; (iv) the right to opt out of the sale of your personal data; and (v) the right to ask for a copy of your personal information to be provided to you, or to a third party, in a digital format. If you wish to exercise any of these rights, please contact us using the contact details provided in this Privacy Policy. We do not discriminate against individuals who exercise any of their rights described in our privacy policies.
There is no charge for exercising any of the data subject rights outlined in our privacy policies. However, if your request is unfounded, repetitive, excessive, or involves unnecessary costs, we may charge a reasonable fee. Alternatively, we reserve the right not to process your request in these circumstances. To confirm your identity, if you wish to access your personal data, or if you wish to exercise any of your rights, we may need to ask you for specific information so that we can be sure that your personal data is not disclosed to unauthorized persons.
Information for Visitors from California: Mary Kay complies with the California Consumer Privacy Act (“CCPA”). If you are a California consumer, you have the right to request access to the personal information we have collected about you in the last 12 months. You may make requests by contacting us as described below. Subject to certain exceptions under the law, you have the right to access, request a copy, or request that we delete or correct any personal information we have collected from you. We will not discriminate against you in product quality, pricing, goods or services if you choose to exercise your rights under the CCPA.
Information for Visitors from the European Union
Mary Kay complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-US DPF as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and the United Kingdom (the UK including Gibraltar) transferred to the United States. Mary Kay has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.
Mary Kay commits to resolve complaints about your privacy and our collection or use of your personal information. European Union, United Kingdom (and Gibraltar) individuals with inquiries or complaints regarding this privacy policy should first contact Mary Kay as listed below.
Mary Kay has further committed to refer unresolved privacy complaints under the DPF Principles to an independent dispute resolution mechanism, Data Privacy Framework Services, operated in the United States by BBB National Programs. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https://bbbprograms.org/programs/all-programs/dpf-consumers/ProcessForConsumers for more information and to file a complaint. This service is provided free of charge to you.
If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf.
Mary Kay is subject to the investigative and enforcement authority of the Federal Trade Commission (FTC).
Children's Online Privacy
Mary Kay websites and services are not intended for children. If you are a parent or guardian and believe that we may have collected data regarding your child, please contact us as described below.
Contact Us
If you have questions or concerns regarding your privacy, please contact us directly.
Mary Kay Global Privacy Team
16251 Dallas Parkway
Addison, TX 75001 U.S.A.
1-800-453-1140
We participate in the U.S. Council of Better Business Bureau’s (BBB) Accredited Business Program. Further information about this program and its dispute resolution process is available at www.bbb.org
Changes to This Privacy Policy
We reserve the right to change this Privacy Policy. Changes will be effective upon posting of the revised Privacy Policy on this website or as required by law. If we make any material changes, we will notify you by sending an e-mail to the e-mail address you most recently provided us or by posting notice of the changes on this site.
Independent Beauty Consultant Privacy Policy
Effective Date: November, 2025
Scope
For over 60 years, Mary Kay has provided limitless opportunities to Independent Beauty Consultants around the world. Trust is one of the cornerstones on which the Company was built. It is in this spirit of trust and our Golden Rule philosophy that we are committed to protecting the personal information we collect about you.
This Privacy Statement was created specifically with you in mind. It describes the information we collect from Independent Beauty Consultants, how that information is used and protected, and the choices you can make about how we use and share your information.
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. We cooperate with country data protection authorities if they believe that a privacy problem has occurred.
Information We Collect
In order to manage our business relationship with you as an Independent Beauty Consultant and provide you up-to-date product and business information for the efficient functioning of your Mary Kay business, Mary Kay collects the following information from or about you:
- Name
- Postal address
- Email address
- Username and password
- Phone number and/or mobile number
- Date of birth
- Age
- Demographic information
- Family information, including marital status
- Government identification number
- Independent Beauty Consultant number
- Name of your recruiter, Independent Sales Director, Independent National Sales Director
- Names of individuals recruited by you
- Product order history
- Payment information (such as a credit card or financial information in connection with your orders from the company)
- Commission history
- Customer Service call information
- Other information you may choose to share with us in connection to your Mary Kay business or which is shared about you by other Independent Beauty Consultants or consumers
How We Use This Information
As a Mary Kay Independent Beauty Consultant, you are in business for yourself but not by yourself. Generally, we use the information we collect from and about you to provide the products and services you and your customers request, to promote the efficient facilitation of the Mary Kay business opportunity, to comply with our legal obligations and contractual obligations with you, and for the business purposes set out below or other purposes for which you consent.
More specifically your information is used to:
- Send orders, product samples, rewards, products and information , products and information
- Tell you about products, services, promotions and benefits offered by or through Mary Kay
- Develop new products and services
- Enroll you in contests, programs, promotions or offers you request
- Provide you with information about other services that we have arranged through third parties for your convenience
- Create and manage your account(s)
- Process payment for purchases or other services
- Provide services to help you better serve your customers
- Protect against or identify possible fraudulent transactions
- Provide information regarding products and promotions from strategic partners and complementary businesses
- Develop and provide product information, advertising and business tools tailored to your interests
- Analyze the use of our products, services and sites
- Understand how you are using our websites
- Understand how you are utilizing business tools offered by Mary Kay, including My Shop sites and other e-commerce tools
- Determine the effectiveness of our advertising and promotions
- Enforce our Terms and Conditions and otherwise manage our relationship with you
- Comply with the Independent Beauty Consultant Agreement, Independent Sales Director Agreement and/or Independent National Sales Director Agreement, as applicable
- Calculate, process and send commission payments, prizes and awards
- Send general correspondence relating to your contracts or relationship with Mary Kay
- Comply with our contractual relationship with you and other Independent Beauty Consultants, Independent Sales Directors and Independent National Sales Directors
- Manage our sites and services so that we can continue to provide you with limitless opportunities as you engage in your Mary Kay business
- Meet any applicable government, regulatory, or legal requirements
Data Retention
Your personal information will be retained by Mary Kay only for as long as necessary to fulfill the purposes for which it was collected. This includes, without limitation, satisfying any legal, accounting, and reporting requirements. The appropriate retention period will depend on applicable legal requirements, the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process it, and whether those purposes can be achieved through other means. In some cases, you may be able to request that Mary Kay delete your data; see the "Data Subject Rights" section below for more information.
Use of Cookies and Other Tracking Technologies
We use cookies, pixels and various technologies to collect and store personal information about you and your online behavior when you visit our sites, use our services or view online advertisements or other information contained on Mary Kay InTouch® or marykay.com. We may also use those techniques to make online browsing more seamless. Some of the information we may collect using these technologies includes:
- Your browser type and operating system
- IP address
- Websites you visit
- Links you click
- Emails from Mary Kay that you open and/or forward
- Offers or links from Mary Kay that you open from emails
- Websites from which you come to our website or which you visit after our site
- Information about your visits to Mary Kay InTouch®
Opt-Out: Our use of online tracking technologies may be considered a “sale” or “sharing” under applicable law. Visitors to marykay.com and MaryKay InTouch® can opt out of being tracked by these third parties and manage their cookie preferences by clicking “Do Not sell or Share My Personal Information” link at the bottom of our website.
Cookies: A cookie is a small file placed on your device by a website that uses the cookie to store information about your use of the website. Cookies help us to operate our sites, monitor how our sites are used, improve your browsing experience, personalize your online experience, and deliver targeted advertisements by remembering you and your preferences. For example, when you register for an account on our sites, we may store a unique code in a cookie on your computer. The next time you come back to the site from that computer, our servers use the cookie to recognize you. We can then use the information you provided when you registered, combined with your activities on our sites to provide you with a better website experience.
Pixels/Web Beacons: Pixels, also known as web beacons, are small bits of code embedded on websites, advertisements, and in emails. We may use web beacons to deliver or communicate with cookies, to count users who have visited a web page, and to understand usage patterns. We also may include web beacons in emails to learn if messages have been opened, acted on, or forwarded. We use the data collected from web beacons to track user behavior and gather data on how users interact with our sites, advertisements, and emails for analytics and marketing purposes.
Third Party Cookies and Pixels: We may use third party cookies and pixels from partners to enhance your browsing experience, provide personalized content, provide us with analytics about our ads and sites, and to manage and display advertisements. These third parties may collect data about your online activities over time and across different websites. Use of this information by third parties is subject to their respective privacy policies.
Other Technologies: Examples of other technologies we may use to provide better service to you are as follows:
- Web Session Variables: Information that is passed from one web URL to another as you browse.
- Browser plug-ins/add-ons: Additional web components that may need to be installed to enable certain web features on our sites. You have the option not to install these components.
Third-Party Advertising: We may allow third parties, including business partners to display advertising on our sites. Some of these companies may place a cookie on your computer to recognize your device each time they send you an online advertisement. This enables them to understand where you, or others who are using your device, saw their advertisement and deliver ads that they believe are of interest to you. We do not control these companies’ use of cookies.
Most browsers automatically accept cookies, but you can adjust your browser to accept or decline cookies. However, please note that disabling cookies may affect the functionality of our sites.
We use this information to provide you with a more user-friendly experience and to enhance the service and information we provide to you.
Your Choices and How to Access this Information
As an Independent Beauty Consultant, it is necessary that we use your information in order to facilitate our contractual relationship with you and others, and to provide you with the most up-to-date information in order for you to be successful in the operation of your independent Mary Kay business. We offer access and choice with regard to your information in compliance with applicable law.
Choices
We give you choice regarding how we communicate with you.
Digital and Electronic Information
We send you promotional mobile or email messages that you have opted in to receive. Generally, you agree to receive these communications when you sign up as an Independent Beauty Consultant or when you join the on-line community available to Independent Beauty Consultants, Independent Sales Directors and Independent National Sales Directors.
You can stop receiving particular promotional mobile and email messages from Mary Kay and third parties who may send information on our behalf by following the instructions provided in any such message you receive. It may be necessary to continue to send you certain information electronically pursuant to the terms of your Independent Beauty Consultant Agreement and relationship with the Company.
Postal Mail
In connection with your status as an Independent Beauty Consultant we may mail you offers, product information and marketing tools that we believe are of interest to you. While certain materials are necessary to be sent to you by mail in conjunction with your status as an Independent Beauty Consultant, you can stop receiving certain promotional postal mail from Mary Kay. Contact Customer Service to update your preferences.
PLEASE NOTE: If you choose to stop receiving promotional messages from us, we will honor your request to the extent we can do so and still facilitate our agreements with you in relation to your Independent Beauty Consultant status. We will continue to send you service-related communications. We may need to maintain the information we have collected about you for record keeping, contractual requirements, analysis or other reasons to the extent required/permitted by law.
Access
We take steps to keep your personal information accurate. You can view, correct or update the personal contact information you provide Mary Kay. Most Mary Kay programs provide access to view or update personal information online including Mary Kay InTouch® and My Shop Web Sites. If you have any questions, you can contact Customer Service.
Sharing of Information
In general, we do not share personal information with marketers outside of Mary Kay. Our use of online tracking technologies may be considered a “sale” or “sharing” under applicable law. (See “Use of Cookies and Other Tracking Technologies” above.)
There are circumstances where special offers may be available to Independent Beauty Consultants by third-party companies and in those instances, we will only provide your information if we have clearly provided notice and asked for and obtained your consent. We may share your information with potential customers who have contacted the Company for a referral to an Independent Beauty Consultant, if allowed by law and/or if you give us specific permission to pass on this information to potential customers. We share information with other Independent Beauty Consultants in order to facilitate contractual obligations pursuant to the Independent Beauty Consultant Agreement, including to your recruiter, Independent Sales Director(s) and Independent National Sales Director(s), for the purpose of honoring our agreements with you and with them. We only provide the personal information needed in order to facilitate support for you and contractual compliance.
Third-Party Service Providers
We rely on third-party service providers to perform a variety of services on our behalf. In so doing, we may need to share your personal information with them. Please note that we provide our service providers with only the personal information they need to perform their services, and we require that they protect this information and will not use it for any other purpose. We may rely on a service provider to:
- Fulfill your product and service requests and answer your questions
- Host our sites and deliver our email and mobile messages
- Mail product samples, contact contest winners, manage payments or take other actions on our behalf
- Analyze data, sometimes combined with other sources, to send more targeted communications to you or, at your request, to your customers
- Conduct research and analyze data to improve our products, services and sites
- Perform other services that we request
Sharing of Information within Mary Kay Independent Sales Force
We may share your information with other members of the Mary Kay Independent Sales Force for the following purposes:
- For purposes of recognition and awards
- To facilitate mentorship and connection within the independent sales force community
Other Situations When We Share Personal Information
We may also disclose your personal information:
- In order to provide first class Golden Rule Service around the globe, we may share personal information with other Mary Kay entities.
- Where permitted by law, to protect and defend the rights and property of Mary Kay (including enforcing our Terms and Conditions and Agreements).
- When required by law, and/or public authorities.
We may share aggregated information that does not identify you for general business analysis. For example, we may disclose the number of visitors to Mary Kay sites or services.
Data Transfer
We may transfer, store and/or process personal information to Mary Kay databases, including those of other Mary Kay group companies, in countries other than where it was provided. Our Global Privacy Program requires the same high level of security and protection of personal information in all geographies with procedures and contracts in place to help ensure this is so. Data may be transferred to a vendor or business partner to provide services for Mary Kay, such as mailing information or samples. These vendors and business partners are required to protect and manage the personal information to the same high standards Mary Kay does, and they cannot use the information for purposes other than to provide the services Mary Kay has requested.
Security
Mary Kay protects personal information under company control by industry standard security practices and measures, in order to prevent loss, misuse, unauthorized access, disclosure or alteration of the information. We limit access to personal information to those who have a business need for such information. We do not keep personal information any longer than necessary to meet the business purpose for which it was collected, though in some cases, contractual, legal or regulatory reasons require that personal information not be deleted for certain time periods.
Children’s Online Privacy
Mary Kay websites and services are not intended for children. If you are a parent or guardian and believe that we may have collected data regarding your child, please contact us as described below.
Data Subject Rights
You may have certain legal rights, known as “data subject rights,” which may be exercised subject to certain limitations and/or restrictions. These rights include: (i) the right to access or correct your personal information, (ii) request rectification of any incomplete or inaccurate personal information, (iii) request deletion of your personal data; (iv) the right to opt out of the sale of your personal data; and (v) the right to ask for a copy of your personal information to be provided to you, or to a third party, in a digital format. If you wish to exercise any of these rights, please contact us using the contact details provided in this Privacy Policy. We do not discriminate against individuals who exercise any of their rights described in our privacy policies.
There is no charge for exercising any of the data subject rights outlined in our privacy policies. However, if your request is unfounded, repetitive, excessive, or involves unnecessary costs, we may charge a reasonable fee. Alternatively, we reserve the right not to process your request in these circumstances. To confirm your identity, if you wish to access your personal data, or if you wish to exercise any of your rights, we may need to ask you for specific information so that we can be sure that your personal data is not disclosed to unauthorized persons.
Information for Visitors from California: Mary Kay complies with the California Consumer Privacy Act (“CCPA”). If you are a California consumer, you have the right to request access to the personal information we have collected about you in the last 12 months. You may make requests by contacting us as described below. Subject to certain exceptions under the law, you have the right to access, request a copy, or request that we delete or correct any personal information we have collected from you. We will not discriminate against you regarding product quality, pricing, goods or services if you choose to exercise your rights under the CCPA
Contact Us
If you have any concerns or questions about the security of your information in connection with Mary Kay or any of our web sites, or if you have any additional questions relating to Privacy at Mary Kay please contact Customer Service in your market or:
Mary Kay Global Privacy Team
16251 Dallas Parkway
Addison, TX 75001 U.S.A.
1-800-453-1140
We participate in the U.S. Council of Better Business Bureau’s (BBB) Accredited Business Program. Further information about this program and its dispute resolution process is available at http://www.bbb.org/.
Changes to This Privacy Policy
We reserve the right to change this Privacy Policy. Changes will be effective upon posting of the revised Privacy Policy on this website or as required by law. If we make material changes to this Privacy Policy, we will notify you directly via the email address you most recently provided or by posting notice of the changes to this site.
Online IBC Shop Privacy Policy
Effective Date: December 2025
Mary Kay is proud to support the efforts of Mary Kay Independent Beauty Consultants through programs such as the Independent Beauty Consultant My Shop (“IBC Shop” or “Shop”), that allow Independent Beauty Consultants to connect with their customers through online tools that provide convenient round the clock access to information about Mary Kay® products and services offered by the Independent Beauty Consultant.
This IBC Shop Privacy Policy describes the information that your Independent Beauty Consultant collects about you through her Shop. It details how they use that information and the choices you can make about how this information is used.
When you provide your information to your Independent Beauty Consultant through her Shop, your information is placed in a secure location by Mary Kay on behalf of your Independent Beauty Consultant. Your information will be shared with Mary Kay but will not be shared with others without your permission except as described in Mary Kay’s privacy policies.
Information Collected on the IBC Shop
Information you provide to your Independent Beauty Consultant through her Shop may include:
- Name, email address, postal address
- Phone number
- Date of birth
- Skin type, skin tone and information on skin care and makeup preferences
- Other information about you, such as gender or product use preferences and/or behaviors
- Demographic information
- Preferences for future communications
While on the Independent Beauty Consultant’s Shop, cookies and other technologies are used to capture information about you and your use of the site. The following are examples of information that may be collected with these technologies:
- Your browser type and operating system
- Web pages you view on this site
- Links you click
- IP address
- Site you visited before and after coming to our site
- Offers or links you connect to from the site
- Information about your visits to or from the IBC Shop
- Your product selections and preferences
- “Shopping Bag” information
- Purchase history
For more information, please also see the section below entitled “Cookies and Tracking Technologies.”
How This Information is Used
Your Independent Beauty Consultant uses the information you provide through her Shop for the following purposes:
- Providing you with first-class service
- Providing information about new products and promotions that may be of interest to you
- Communicating with you about product preferences, purchases, payments and deliveries
- Facilitating the sale of products to you
- Managing product orders and delivery
- Understanding your product preferences and sending you information or product samples
- Sharing information with you about special offers, promotions or contests
- Scheduling appointments or providing information about hosting events
Mary Kay uses the information you provide through an IBC Shop for the following purposes:
- Facilitating the processing of payments for purchases or other services for or on behalf of your Independent Beauty Consultant
- Protecting against or identifying possible fraudulent transactions
- Supporting the Independent Beauty Consultant in identifying your preferences
- Analyzing the use of Mary Kay products, services, websites and applications s
- Understanding how you arrived at the IBC Shop and how you use the site so that we can make it better for you and your Independent Beauty Consultant
- Determining the effectiveness of the IBC Shop
- Enforcing the IBC Shop Terms of Use and otherwise managing and securing the site
- Asking you if you wish to participate in market research, and then contacting you if you give us permission
- Facilitating communication or information you have requested from your Independent Beauty Consultant or Mary Kay
The information you provide will be used solely for the purposes for which it was collected. Your information will only be used for another purpose if that other purpose is compatible with the original purpose or we obtain your separate consent to use your information for any additional purposes at that time.
Your Choices and How to Access Your Information
When you use the IBC Shop, you are providing your information to the Independent Beauty Consultant. Mary Kay will also have access to your information and process it for the purpose of providing services to you and your Independent Beauty Consultant and for our own limited purposes, as described in the “How This Information Is Used” section above. However, rest assured that we treat your information provided through the IBC Shop in accordance with the standards set forth in this policy as well as our Consumer Privacy Policy and our Global Privacy Statement. Please refer to those privacy policies for further information.
Generally, individuals who provide information through the IBC Shop can follow the opt out or unsubscribe instructions provided in any messages, log into their account and update the communication preferences in the account settings, or contact Mary Kay directly to request to stop future communications directly from Mary Kay in connection with the IBC Shop. You will need to contact your Independent Beauty Consultant directly in order to request that your Independent Beauty Consultant not forward or otherwise send information to you that is not sent directly by Mary Kay through the IBC Shop program.
You can review, correct or update the personal contact information you provide through the IBC Shop by logging into your account and managing your account preferences. You also have legal rights; these are described in the "Data Subject Rights" section. If you have any questions, you can contact your Independent Beauty Consultant or Mary Kay at (see contact details below).
Cookies and Tracking Technologies
How we use Cookies, Pixels and other Technologies: Mary Kay uses cookies and various technologies to provide you a richer and more personalized consumer experience. These technologies collect and store personal data about you and your online behavior.
Opt-Out: Our use of online tracking technologies may be considered a “sale” or “sharing” under applicable law. Visitors to IBC Shop sites can opt out of being tracked by these third parties and manage their preferences by clicking “Do Not sell or Share My Personal Information” link at the bottom of our website.
Cookies: A cookie is a small file placed on your device by a website that uses the cookie to store information about your use of the website. Cookies help us to operate our sites, monitor how our sites are used, improve your browsing experience, personalize your online experience and deliver targeted advertisements by remembering you and your preferences. For example, when you register for an account on our sites, we may store a unique code in a cookie on your computer. The next time you come back to the site from that computer, our servers use the cookie to recognize you. We can then use the information you provided when you registered combined with your activities on our sites to provide you a better website experience.
Pixels/Web Beacons: Pixels, also known as web beacons, are small bits of code embedded on websites, advertisements, and in emails. Mary Kay may use web beacons to deliver or communicate with cookies, to count users who have visited a web page, and to understand usage patterns. We also may include web beacons in emails to learn if messages have been opened, acted on, or forwarded. We use the data collected from web beacons to track user behavior and gather data on how users interact with our sites, advertisements, and emails for analytics and marketing purposes.
Third Party Cookies and Pixels: Mary Kay may use third party cookies and pixels from partners to enhance your browsing experience, provide personalized content, provide us with analytics about our ads and sites, and to manage and display advertisements. These third parties may collect data about your online activities over time and across different websites. Use of this information by third parties is subject to their respective privacy policies.
Other Technologies: Examples of other technologies we may use to provide better service to you are as follows:
- Web Session Variables: Information that is passed from one web URL to another as you browse.
- Browser plug-ins/add-ons: Additional web components that may need to be installed to enable certain web features on our sites. You have the option not to install these components.
Third-Party Advertising: We may allow third parties, including business partners, to display advertising on our sites. Some of these companies may place a cookie on your computer to recognize your device each time they send you an online advertisement. This enables them to understand where you, or others who are using your device, see their advertisement and deliver ads that they believe are of interest to you. We do not control these companies’ use of cookies.
Most browsers automatically accept cookies, but you can adjust your browser to accept or decline cookies. However, please note that disabling cookies may affect the functionality of our sites.
Third Party Service Providers
Your Independent Beauty Consultant may utilize services offered by Mary Kay and third-party service providers to provide you with efficient, high quality service. When utilizing services of Mary Kay or third-party service providers, the Independent Beauty Consultant and/or Mary Kay may need to share your personal information with them, but only for the purposes described in this Privacy Policy. Please note that these service providers are given only the personal information they need to perform their respective services, that they are required to protect your information, and that they may not use it for any other purpose.
For example, service providers may be utilized to:
- Fulfill your product and service requests
- Host sites and deliver email and mobile messages
- Mail product samples, contact contest winners, manage payments or take other actions on behalf of your Independent Beauty Consultant
- Analyze data, sometimes combined with other sources, to send more targeted communications to you
- Conduct research and analyze data to improve the products, services and sites made available to you
- Facilitate payment or order processing
Information Security
We are committed to keeping personal information secure. We have appropriate technical, administrative and physical procedures in place to protect personal information from loss, misuse or alteration.
We limit access to personal information to those who have a business need to know such information.
When we provide your personal information to third party service providers we require those companies to protect the information and not use the information for any other purpose.
When we collect or transmit sensitive information such as a credit card number, we use industry standard methods to protect that information.
Information Transfer
Your personal information may be transferred to, stored and/or processed in Mary Kay databases, including those of other Mary Kay group companies in a country other than the one in which it was provided. When we do so, we transfer the information in compliance with applicable data protection laws. Our global privacy program requires the same high level of security and protection of personal information in all geographies with procedures and contracts in place to help ensure this is so.
We take steps to protect personal information no matter what country it is stored in or transferred to.
We adhere to applicable country data privacy laws, as well as the EU-U.S. Data Privacy Framework (DPF) and the UK Extension to the EU-US DPF as set forth by the U.S. Department of Commerce. To learn more about the EU-U.S. Data Privacy Framework program, please visit https://www.dataprivacyframework.gov
Your personal data may be transferred to a vendor or business partner to provide services for the Independent Beauty Consultant such as targeted email communications, mailing information or samples. These vendors and business partners are required to protect and manage the personal information to the same high standards Mary Kay does, and they cannot use the information for purposes other than to provide the services Mary Kay or your Independent Beauty Consultant have requested. (See the “Third Party Service Providers” section above.”)
Data Subject Rights
You may have certain legal rights, known as “data subject rights,” which may be exercised subject to certain limitations and/or restrictions. These rights include: (i) the right to access or correct your personal information, (ii) request rectification of any incomplete or inaccurate personal information, (iii) request deletion of your personal data; (iv) the right to opt out of the sale of your personal data; and (v) the right to ask for a copy of your personal information to be provided to you, or to a third party, in a digital format. If you wish to exercise any of these rights, please contact us using the contact details provided in this Privacy Policy. We do not discriminate against individuals who exercise any of their rights described in our privacy policies.
There is no charge for exercising the rights outlined in our privacy policies. However, if your request is unfounded, repetitive, excessive, or involves unnecessary costs, we may charge a reasonable fee. Alternatively, we reserve the right not to process your request in these circumstances. To confirm your identity, if you wish to access your personal data, or if you wish to exercise any of your rights, we may need to ask you for specific information so that we can be sure that your personal data is not disclosed to unauthorized persons.
Information for Visitors from California: Mary Kay complies with the California Consumer Privacy Act (“CCPA”). If you are a California consumer, you have the right to request access to the personal information we have collected about you in the last 12 months. You may make requests by contacting us as described below. Subject to certain exceptions under the law, you have the right to access, request a copy, or request that we delete or correct any personal information we have collected from you. We will not discriminate against you in product quality, pricing, goods or services if you choose to exercise your rights under the CCPA.
Data Retention
Your personal information will be retained by Mary Kay only for as long as necessary to fulfill the purposes for which it was collected. This includes, without limitation, satisfying any legal, accounting, and reporting requirements. The appropriate retention period will depend on applicable legal requirements, the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process it, and whether those purposes can be achieved through other means.
In some cases, you may be able to request that your Independent Beauty Consultant and/or Mary Kay delete your data; see the "Data Subject Rights" section above for more information.
Children’s Online Privacy
Mary Kay websites and services are not intended for children. If you are a parent or guardian and believe that we may have collected data regarding your child, please contact us as described below.
Contact Us
If you have questions or concerns regarding about privacy and the data provided through the IBC Shop, please contact your Independent Beauty Consultant, whose contact information can be found on their Shop, or Mary Kay:
Mary Kay Global Privacy Team
16251 Dallas Parkway
Addison, TX 75001 U.S.A.
1-800-453-1140
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. We cooperate with country data protection authorities if they believe that a privacy problem has occurred.
Changes to This Privacy Policy
We reserve the right to change this Privacy Policy. Changes will be effective upon posting of the revised Privacy Policy on this website or as required by law. If we make material changes to this Privacy Policy, we will notify you directly via the email address you most recently provided or by posting notice of the changes to this site.