Foundation Finder

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Scan, Click, It’s a Match

Get AI-powered foundation matches with our Foundation Finder tool.

Find Yours Now
Three women smiling and standing together in light, deep and medium skin tones, respectively

Best Practices

  1. Lighting is key! For the most accurate results, use your mobile device in a bright but evenly lit area, facing a source of natural daylight (like a window) without any harsh shadows.  
  2. Pull your hair (including bangs) back and away from your face. Note that facial hair may affect your results.  
  3. Make sure the camera is positioned level with your face and look straight ahead. Avoid looking down at your phone.  
  4. Face forward and keep a neutral expression.  
  5. Have a clean face with no makeup or glasses on.

Goodbye, Foundation Guesswork

A woman is trying out the foundation matching tool on her phone.
Hassle-Free Use on Mobile

In seconds, our mobile-friendly tool will match you to your foundation shade.

A woman is trying out the foundation matching tool on her phone.
Good Lighting for Great Results

Our AI technology removes all the guesswork with machine-learning ingenuity — just head to a window for even, natural lighting and get the best results.

A laptop & a mobile phone, on which you can see the Foundation Matching Tool on their respective screens.
No Downloads Necessary

It’s integrated into your online shopping experience, so whether you're visiting marykay.com or browsing the iCatalog, you can easily scan and find your match.

Meet Your Match

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Pro Tip for Your Skin

If you have special skin conditions like rosacea or melasma, or discoloration such as hyperpigmentation, reach out to your local Independent Beauty Consultant for guidance while using this tool. This way, you’ll get the best results! 


Only at Mary Kay

Licensed exclusively for Mary Kay, no other direct-selling company offers an AI-powered Foundation Finder that will elevate your online shopping experience. 

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